Triton Digital has inked another partnership for its a2x programmatic advertising marketplace. The latest integration is with AdTheorent, a predictive advertising business focused on using machine learning and data to connect advertisers with the ideal audiences. Under this deal, AdTheorent’s advertisers will be able to add a2x’s digital audio to their ad buys.
“With more than 170 million people engaging with digital audio monthly, we are excited to add streaming audio advertising capabilities to our digital advertising mix, allowing our clients an additional method to reach highly-engaged consumers,” said Josh Walsh, AdTheorent’s president of media. “We are thrilled to partner with Triton Digital to offer our clients premium audio inventory to supplement and expand their digital campaigns.”
“We are proud to integrate AdTheorent into our global programmatic audio marketplace,” said Benjamin Masse, Triton’s managing director of market development. “We look forward to working with them to help their buyers expand their reach and engage with their target audiences in a more powerful and relevant manner.”